Velveeta optıon v

GenZ and younger millennials struggle to eat the way they would like because they either can’t afford to, don’t know how, or don’t have the time or energy to cook. So we created a new version of Velveeta called Option V. With Option V you can experience very good quality pasta for a very low price.

Positioned as a lifestyle brand that happens to sell cheese products, VELVEETA dove into the deep end of GenZ culture and has committed to a new ethos of living La Dolce Velveeta. While the truth of the brand is that the product hasn't changed we are intent on building a strong enough brand philosophy to create a connection with the audience by evoking a shared mindset. This way of thinking can be described as the pursuit of unapologetic pleasure.